Operating model P1 (b)

Meaning and Purpose

An operating model is a representation of how an organisation operates across a range of domains in order to accomplish its function. Due to the complexity of Activision Blizzard's business structure an operating model is useful for demonstrating how individuals within the company work together, allowing for better coordination between employees.

Operating Model Activision Blizzard 

SENIOR MANAGEMENT TEAM:

Senior management, executive management, or management team is a team of individuals at the highest level of organisational management who have the day-to-day responsibilities of managing a company or corporation.

They hold specific executive powers conferred onto them with and by authority of the board of directors and/or the shareholders. There are most often higher levels of responsibility, such as a board of directors and those who own the company (shareholders), but they focus on managing the senior or executive management instead of the day-to-day activities of the business.

The executive management typically consists of the heads of the firm's product and/or geographic units and of functional executives such as the chief financial officer, the chief operating officer, and the chief strategy officer. In Project Management, senior management is responsible for authorising the funding of projects.

As Activision Blizzard own Activision there decisions will have big implications on how the company operates and the senior management team from Activision will have to listen to what the senior management team at Activision Blizzard. The impact of these changes will slowly fade the further down the chain of command, this can effect studio such as Treyarch that produce games for Activision.

Positions of the Senior Management Team:

CEO (Chief Executive Officer) - Robert Kotnick

As the CEO, Rob Kotick is responsible for the entire operations of the corporation and reports directly to the chairman and board of directors. It is the CEO's responsibility to implement board decisions and initiatives and to maintain the smooth operation of the firm, with the assistance of senior management. In Activision the CEO, Robert Kotick has been designated as the company's president and is one of the inside directors on the board.

CFO (Chief Financial Officer) - Dennis Durkin

Also reporting directly to the CEO, the CFO is responsible for analyzing and reviewing financial data, reporting financial performance, preparing budgets and monitoring expenditures and costs. The CFO is required to present this information to the board of directors at regular intervals and provide this information to shareholders and regulatory bodies such as the Securities and Exchange Commission (SEC). Also usually referred to as a senior vice president, the CFO routinely checks the corporation's financial health and integrity.

COO (Chief Operations Officer) - Thomas Tippl

The COO looks after issues related to marketing, sales, production and personnel. More hands-on than the CEO, the COO looks after day-to-day activities while providing feedback to the CEO. The COO is often referred to as a senior vice president.

CCO (Chief customer officer) - Brian Hodous 

The CCO is the executive responsible in customer-centric companies for the total relationship with an organisation’s customers. While not a requirement that the CCO be a board-level position, to be effective, the Chief Customer Officer Council advises that the CCO must be one of the senior-most executives of the company. Chief Customer Officers typically report directly to the CEO.

Chief Strategy Officer (CSO) - Humam Sakhnini

A chief strategist, is an executive who is responsible for assisting the chief executive officer with developing, communicating, executing, and sustaining strategic initiatives. Such as;

- Communicating and implementing a company's strategy internally and externally so that all employees, partners, suppliers, and contractors understand the company-wide strategic plan and how it carries out the company's overall goals.

- Driving decision-making that creates medium- and long-term improvement.

- Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.

- Monitoring the execution of the strategic plan.

Each senior manager has there own team of staff to support them, every few weeks senior managers will have meetings in which they will create and develop business plans also forming decisions on how to operate the business.